All forms of traditional, terrestrial broadcast are just mere shadows of their glorious past. I call the past glorious only because it worked, period. Not that it was without its problems but it worked. Little did the powers that be who controlled the mass amounts of revenue generated by the medium as a most prolific tool for decades and a majorly important part of the fabric of our lives and existence in so many ways that deep regret and remorse is starting to replace the short lived hubris experienced by the merchants of greed who hatched their foolish idea. Sure, one day it might actually turn out to be something worthwhile but it almost certainly NOT happen in my lifetime and probably not in the lifetime of my grandchildren either. It’s just fraught with to many ridiculous issues that have to be solved before it becomes at least viable in the smallest of ways.

It’s hard to imagine advertisers being to supportive of it given the fact that the medium is adversely effecting their business by not helping their business in any shape form or fashion. What were these numb-nuts thinking when they did all this? Oh, yea right - greedy little bastards aren’t they? Ok, so now that you have SCREWED everybody even remotely related to or dependent on terrestrial broadcast media (not only terrestrial radio now. it’s started to cross over into broadcast television while a whole bunch of people living in denial actually would like to make you believe that broadcast television is always going to be the best and most solid means of reaching large numbers of audiences. BULLSHIT! You can blow smoke up my ass maybe one time, but that’s it. Now matter how you work so hard at trying to keep the image up that the “numbers” support your case and theory, I am not buying it. Not one iota of it. All I see is a dying medium going for a last hurrah’s. One last mega orgy of stupidity before the lights go dark and somebody says, “hey, who turned out the lights”?Wake up people.

If you want something done right you’ve got to do it your damn self. The “something done right” I speak of is an engaging radio and television broadcast format that is built on a sustainable platform for at least the next hundred years. You don’t know what I’m talking about huh? That’s okay. If I am able to get your attention at least a little bit with my unorthodox departure in writing by using a few “cuss” words, so be it. “I have a dream”, isn’t that what “the man said”? I have a solution that trades on the traditional premise which made these two different forms of media so captivating to general public’s around the world in the first place. And no, it has nothing to do with IPTV’s brilliant ruse of asking television creators to send them their content - their willing to make deals with you. Isn’t that just swell. I mean they and the !@#$$$% who “brilliantly” almost got away with demolishing any remnants of traditional, terrestrial broadcast now want to pretend and make us believe that the pending promise of their new  rendition of television broadcast (as was with those equally clever studs who spearheaded the satellite radio debacle) that we have been waiting so patiently to see - having spent untold billions, no perhaps trillions (so much slight of hand going on “one never knows, do one”?) is turning out to be nothing more than a Trojan Horse? Tsk, tsk.. You should be quartered and…. never mind. Follow my lead on this at least for the next few weeks and I promise I will introduce you to a far better course of action that portends to be the real catalyst for change- for the consumer, for advertisers, for content creators, for sponsors and for performing talent - I PROMISE!

A review: 
(Just a thought…My understanding that radio’s primary purpose was to sell you a refrigerator/truck etc and that the one thing artist benefited from  over other forms of advertising is that we had the opportunity for the consumer to hear our “audio business card” with potential revenue in sales/publishing and concerts)

 
In reference to radio - all that you say has significance to the overall concept, no doubt, but radio has primarily been able to grow an flourish because of its ability to keep local communities informed - sort of like a local “circus barker”. You know, like a carny at the circus, “come one, come all to the greatest show on earth”. You have to remember the barker predates any of this so that when radio advanced into a technological advanced stage, the natural proclivity of advertisers in a local markets wanting to get the word out to local consumers one of the easiest ways was through using a “traveling salesman ( and barker) who would travel from town to town is his wagon full of “magic elixirs and potions to cure what ails you. Imagine that scene from the “Wizard of Oz” with the traveling salesman who wound up being the “wizard” himself because of all the fanciful tales he could spin and exotics items he would have secreted in his various compartment “stores” - fanciful perfumes from Paris, the finest silk and lace stockings, books, magazines etc.. If we remember our roots and the beginnings we will always have a guide to the future. Being old enough to remember delivery of Pepsi, Coke and ice and the beginnings of Mr.Softee and the Good Humor man (well maybe not the beginning. These all can be viewed as the precursors and reasons for shaping terrestrial radio into the broad based media it had become. The fact that we were able to present our “audio business card” was merely an afterthought that we concluded after watching the burgeoning growth of radio from it’s humble beginnings.

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